Dieses Buch ist eine Fundgrube des esoterischen Wissens und der magischen Praxis. Der Autor zeigt hier einen Weg, wie man seine magischen Kräfte systematisch entwickelt und gezielt einsetzt. Product details Format Paperback | 407 pages Dimensions 149 x 211 x 27mm | 592g ...
A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Product details
- Paperback | 64 pages
- 127 x 178 x 5mm | 74g
- 27 Mar 2003
- McGraw-Hill Education - Europe
- MCGRAW-HILL Professional
- New York, NY, United States
- English
- Revised ed.
- 0071410945
- 9780071410946
- 4,054
Download A Technique for Producing Ideas (9780071410946).pdf, available at ebookdownloadfree.co for free.
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